madelineinvines:

Rico Genest “Zombie Boy” for Dermablend Professional full coverage tattoo primer. [commercial] [behind the scenes] 

I’ve always wondered what he would look like without his tattoos. Definitely check out the behind the scenes video, he’s incredibly sweet talking about being covered up. I especially love when he see’s himself fully covered and he said he doesn’t really notice because he’s comfortable in his own skin. Great campaign though, smart move Dermablend. 

Normally I get annoyed of people reblogging this guy - but this is pretty cool.